- Know your purpose before you start. When you’re thinking about how to design a brochure, start by asking clients why they think that they need a brochure.
- Limit your fonts. You don’t need many fonts when you’re thinking of how to design a brochure – just a heading, subheading and body copy font.
- Take stock of your paper stock. Talk about paper stock before you put pen to notepad.
- Get your copy right. Great copy is often the most undervalued element in brochure design. A lot of people don’t understand that copy needs to be considered as part of the overall design concept.
- Put readers first. When thinking of how to design a brochure, keep the end purpose in mind.
- Use simple statements. Keep brochure design concepts clear and simple
- Set pen to paper. Break out the layout pads and try drawing and sketching ideas to start with.
- Keep what works. Don’t try to be wacky or different just for the sake of it when you’re thinking of how to design a brochure that gets noticed.
- Make a good first impression. Brochure designs need to fit in with what the client does as a business.
- Shoot sharp. To make a product brochure pleasurable to flick through, you need good photos.
