- Keep page layouts simple. A simple design invites people into your site, allowing them to find what they are looking for and to make a purchase.
- Guide customers with good navigation. Website visitors prefer a simple, intuitive navigation system based on popular, accepted design principles.
- Outrank the competition. The higher your site ranks in the search engine results, the more potential customers you can attract.
- Be browser- and device-friendly. Today’s shoppers are just as likely to be on a laptop or smartphone as a home computer, so design accordingly.
- Think visually. Too many images slow download times, but customers still like to see what they’re buying.
- Simplify the checkout process. Shopping online is about trust and convenience. Win the sale by focusing on both.
- Use sound marketing strategies. Time-tested strategies like cross-selling—offering additional items of interest during a sale—and after-selling work just as well in the online world.
