Creating your own application is such an exciting thing to do. After hundreds of hours without sleeping, endless cups of coffee, and earning red eyes, you eventually bring your masterpiece into the world of mobile apps. Developers should understand that a new application must go viral immediately; otherwise, all efforts can be lost. Let’s look at the most critical things you should consider to make an app popular.
- It’s all about the customers. In the crowded modern marketplace of applications, customers prefer to choose which app to download carefully. If a new game doesn’t amuse and distract a customer from negative thoughts or the stress of the day, they will delete it immediately and make room in the device for a new Angry Birds update. If a new application isn’t convenient enough and takes more than 5 minutes to figure out how it works, it will also be removed. Long story short, customers are pretty snappy and spoiled in this day and age.
To catch users’ attention, applications have to make their lives easier (for example, shopping lists, advisors of cafes and hotels for tourists, etc.). The other point is ensuring an app is easy to use. Even several little pages of instructions make a user bored and indifferent. And don’t forget about understandable and good-looking design. To sum up, the first stage of making an application popular is to convince the customer of the necessity of downloading your creation. - Spreading the news. Increase the number of users by improving the viral quality of your app. The first and the most obvious way is to add a function for sharing information from the app through popular services such as Facebook, Twitter, etc. Make sure that this option of sharing information with friends is easy to use. Don’t forget to invent some reward that will motivate users to come back and share the information about your app.
- Success hides in details. Finding a balance between distinctive and simply understandable designs is difficult. However, it would help if you focused on tiny pieces, making your app fun and impossible to forget. Such effects as sounds, animations, and short amusing expressions usually provide an app with unique charm and style.
- There is nothing more annoying than ads. Customers can meet troublesome banners and pop-ups usually in free applications, and only stingy ones will continue to use them. If you are going to earn users’ respect, do not add advertisements that bother people and distract them. If you are desperately looking for money and will fill your new application with ads, try
to be careful and let it be displayed for a short time. Most users close the app immediately when the ads cover the screen for several seconds. - The importance of stability. Even if you thought out the marketing strategy to the last detail and lots of buzz was generated, the number of downloads won’t be the only success
criterion. A User can download a new app on the advice of his friends, but he could also delete it in five minutes if it didn’t catch her or her attention. To ensure regular use among customers, first of all, you should take care of running the application without crushing.Nobody likes slow loading. Don’t forget about the permanent process of fixing bugs and improving your app.
The principles of making applications popular are countless. The most important thing is taking into consideration the user’s demands. Don’t forget about the app’s fine quality and competitors’ presence.
